Digital marketing is the process of promoting products, services, or brands using online platforms and digital technologies. It encompasses various strategies, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal is to reach and engage target audiences, increase brand awareness, and drive traffic, leads, and sales. By utilizing data analytics and targeting tools, digital marketing allows businesses to optimize campaigns for better results and return on investment. It offers flexibility, real-time performance tracking, and the ability to connect with customers across multiple digital channels.